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Signup intent rate
The rate of visitors performing any signup intent actions.
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New signups
The number of visitors that create an account.
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Time to value (TTV)
The time it takes for new accounts to reach the last step of the onboarding process "Send a Pitch".
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Product-qualified leads (PQLs)
The number of new signups that reach activation goal of performing "Send a Pitch" multiple times (eg. 5 times).
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Active accounts (aka DAU, WAU or MAU)
Account that have any activity inside your product on a daily, weekly or monthly basis.
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Feature Adoption Rate (FAR)
The percentage of new users that adopt a particular feature.
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First week retention rate
The percentage of new onboarded accounts that were still active in the first week after signup.
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Signup to Paid Conversion Rate
Conversion rate of paying customers out of new signups.
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Expansion revenue
Revenue generated from upgrades or buying more of your product.
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Net Revenue Churn
Revenue lost after accounting for new and expansion revenue.
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Viral Coefficient
Number of active users per account (for products that allow multiple users per account).
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Users per Account
Number of active users per account (for products that allow multiple users per account).
visits
signup intent
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Signup intent rate
The rate of visitors performing any signup intent actions.
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New signups
The number of visitors that create an account.
onboarding
goals
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Onboarding rate
The rate between the new signups and those that experience the promise of your product for the first time by performing "Send a Pitch"".
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Time to value (TTV)
The time it takes for new accounts to reach the last step of the onboarding process "Send a Pitch"".
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Product Qualified Leads (PQL)
The number of new signups that reach activation goal of performing "Send a Pitch" multiple times (eg. 5 times).
engagement
features
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Active accounts (aka DAU, WAU or MAU)
Account that have any activity inside your product on a daily, weekly or monthly basis
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Feature Adoption Rate (FAR)
The percentage of new users that adopt a particular feature.
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First week retention rate
The percentage of new onboarded accounts that were still active in the first week after signup.
revenue
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Signup to Paid Conversion Rate
Conversion rate of paying customers out of new signups.
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Expansion revenue
Revenue generated from upgrades or buying more of your product.
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Net Revenue Churn
Revenue lost after accounting for new and expansion revenue.
referral
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Viral Coefficient
The number of new accounts generated by referrals from existing customers.
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Users per Account
Number of active users per account (for products that allow multiple users per account)