Customer Journey Map

AARRR
Acquisition
Activation
Retention
Revenue
Referral
Stage
Visits
Signup intent
Onboarding
Goals
Engagement
Features
Revenue
Referral
Touchpoints
Screen: Register page
Started filling out the registration form
Screen: Request demo
Requested demo
step
Created account
step
Dnter details about your business
step
Connect your email account
step
Select Opportunities you want to pitch
step
Send a Pitch
Did action: Send a Pitch 5 times
Did action: Send a Pitch 10 time
create a list of opportunities
pitch opportunities that are on the list
Bio Creation
Ai Opportunity Matching
Ai Pitch Writing
4 million opportunities
Renewed subscription
Purchased add-ons
Purchased services
2nd user joined
5th user joined
Generated share link
Product Led Metrics

  • Signup intent rate

    The rate of visitors performing any signup intent actions.

  • New signups

    The number of visitors that create an account.

  • Time to value (TTV)

    The time it takes for new accounts to reach the last step of the onboarding process "Send a Pitch".

  • Product-qualified leads (PQLs)

    The number of new signups that reach activation goal of performing "Send a Pitch" multiple times (eg. 5 times).

  • Active accounts (aka DAU, WAU or MAU)

    Account that have any activity inside your product on a daily, weekly or monthly basis.

  • Feature Adoption Rate (FAR)

    The percentage of new users that adopt a particular feature.

  • First week retention rate

    The percentage of new onboarded accounts that were still active in the first week after signup.

  • Signup to Paid Conversion Rate

    Conversion rate of paying customers out of new signups.

  • Expansion revenue

    Revenue generated from upgrades or buying more of your product.

  • Net Revenue Churn

    Revenue lost after accounting for new and expansion revenue.

  • Viral Coefficient

    Number of active users per account (for products that allow multiple users per account).

  • Users per Account

    Number of active users per account (for products that allow multiple users per account).

AARRR
Stage
Touchpoints
Product Led Metrics
Acquisition

visits

signup intent

Product Led Metrics

  • Signup intent rate

    The rate of visitors performing any signup intent actions.

  • New signups

    The number of visitors that create an account.

Activation

onboarding

goals

Product Led Metrics

  • Onboarding rate

    The rate between the new signups and those that experience the promise of your product for the first time by performing "Send a Pitch"".

  • Time to value (TTV)

    The time it takes for new accounts to reach the last step of the onboarding process "Send a Pitch"".

  • Product Qualified Leads (PQL)

    The number of new signups that reach activation goal of performing "Send a Pitch" multiple times (eg. 5 times).

Retention

engagement

features

  • Active accounts (aka DAU, WAU or MAU)

    Account that have any activity inside your product on a daily, weekly or monthly basis

  • Feature Adoption Rate (FAR)

    The percentage of new users that adopt a particular feature.

  • First week retention rate

    The percentage of new onboarded accounts that were still active in the first week after signup.

Revenue

revenue

  • Signup to Paid Conversion Rate

    Conversion rate of paying customers out of new signups.

  • Expansion revenue

    Revenue generated from upgrades or buying more of your product.

  • Net Revenue Churn

    Revenue lost after accounting for new and expansion revenue.

Referral

referral

  • Viral Coefficient

    The number of new accounts generated by referrals from existing customers.

  • Users per Account

    Number of active users per account (for products that allow multiple users per account)